SMART MUSEUMS
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In a rapidly changing society which becomes more and more digitized, art is not spared either. Technology has entered museums and art galleries and it is here to stay. Yet, the focus of digitizing museums is not on the technology itself but rather on visitors’ experience. The physical museum should be complemented with digital information on smart museums. Since user experience is very important and according to researchers, museum visitors spend less than one minute in each collection, the question is how to captivate visitors’ attention? |
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In order to preserve art appreciation and enhance visitors’ knowledge, physical museums are becoming a blend of technology elements. We at MOSECO believe that the traditional method of masterwork description can be replaced with those that enhance the sensory impact and the real experience of the visitors, be it in a video or audio format. In order to improve communication between visitors and museums, we have recognized that it is very important to focus on visualization, personalization and education. |
Photo Credits: Qatar Foundation (Qf.org.qa)
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In relation to visualization, sensory technology can be used to measure how much time a visitor spends in front of different artefacts to determine how to make these pieces more approachable.
On the subject of personalization, museums can optimize wayfinding screens to attract visitors by choosing the most popular collections to see or they can create their own interactive maps easily accessible online through profiles or apps. Also, through these profiles, visitors can share reviews of the collections which are of interest for others after they finished the on-site visit, exchanging information on collections and different pieces and thus actively participate in the education of others and themselves.
This can lead to another segment where technology takes over many museum exhibitions; many actual objects offer limited explanations distancing visitors from the actual artefacts and since the interaction is very important, why not make museums more interactive itself. We at MOSECO bridge visitors to artworks through creating Virtual Reality and Augmented Reality. AR and VR will be a helpful way to access museums to discover more on the artefacts and get educated on its history, but also enhance visitors’ experience and make it more enjoyable. Since museums are an important part of history and technology is a fun way to discover, blending these together will open doors to smart museums in a smart city with smart technology and smart citizens. We at MOSECO can evolve the audience from being passive observers into fully active participants.
On the subject of personalization, museums can optimize wayfinding screens to attract visitors by choosing the most popular collections to see or they can create their own interactive maps easily accessible online through profiles or apps. Also, through these profiles, visitors can share reviews of the collections which are of interest for others after they finished the on-site visit, exchanging information on collections and different pieces and thus actively participate in the education of others and themselves.
This can lead to another segment where technology takes over many museum exhibitions; many actual objects offer limited explanations distancing visitors from the actual artefacts and since the interaction is very important, why not make museums more interactive itself. We at MOSECO bridge visitors to artworks through creating Virtual Reality and Augmented Reality. AR and VR will be a helpful way to access museums to discover more on the artefacts and get educated on its history, but also enhance visitors’ experience and make it more enjoyable. Since museums are an important part of history and technology is a fun way to discover, blending these together will open doors to smart museums in a smart city with smart technology and smart citizens. We at MOSECO can evolve the audience from being passive observers into fully active participants.
