WOQOD
Digital Out of Home (DOOH)

WOQOD operates the largest network of mixed-use branded gas stations in Qatar with 46 operational and a target to reach 100 by 2022. Since its inception, it displayed leadership in safety, brand, service, distribution and convenience via an integrated design establishing it as a leader in its sector in the region.
  
WOQOD is strategically growing its non-fuel revenues and wants to best utilise its existing investments in current and future branches by installing a state-of-the-art media network to establish a new line of income.  

We at MOSECO have made our way to go side by side with this leading petroleum products and services marketing company and we were the consulting partner working with WOQOD to understand the potential of monetizing the different locations and realizing full advertising revenue potential. We provided the leading consultancy services for outdoor media advertising, carrying out the design and engineering of digital signage systems for all its stations.  
 
​Key activities and deliverables  
  

• Conduct site survey and traffic analysis for each of the stations to understand traffic patterns and optimum positions to install the Digital screens.  

• Communicate with International vendors to analyse available technologies leading to final selection and recommendations.  
• Creating Go to Market plan with rate cards and revenue expectations.